GE Money · Global Consumer Finance

In 2004 GE Consumer Finance began rebranding its international consumer lending businesses as GE Money, starting in Germany and Australia and replacing more than 200 acquired brand names. The name reached New Zealand on November 3, 2004, and GE Money became a licensed bank in Australia in August 2004.

After GE’s 2015 decision to exit most of GE Capital, GE completed the sale of its Australia and New Zealand consumer finance business to Värde Partners, KKR and Deutsche Bank on November 25, 2015; that business became Latitude Financial Services. GE Money is distinct from the US retail-card lineage that became Synchrony.